Business Plan Creation Tools – DIY

Business Plan Creation Tools – DIY

Business planning, regardless of the industry, is like a road map for a company, guiding it towards success. It involves a series of steps aimed at setting goals, devising strategies, and organizing resources to achieve those goals. First, a business plan starts with...

Creating a Buyer Persona

Creating a Buyer Persona

Obtaining and retaining customers is essential to a successful business.  But where do you find these customers?   Specifically, who is your clientele?  Who could be interested in your product or service? The best way to find answers to these questions is to research...

Business Funding Options

Business Funding Options

Business Funding OptionsObtaining funding for a new business is easy…said no one ever!There are several business funding options to consider.  While some avenues are easier than others, getting capital for a startup can be daunting.  Sometimes startup businesses are...

How To: Small Business Feasibility Study

How To: Small Business Feasibility Study

Before starting a new business or launching that new product/service, you should consider conducting a feasibility study.  A feasibility study is a type of research project that is beneficial in ascertaining if a project is practical and viable.  Your study also lays...

Marketing Mix – Show Me The Money

Marketing Mix – Show Me The Money

Having a great product or service can be tremendous.  You found a way to create something that will solve a problem or meet a need.  You put in the time, did the research, and tested it on friends,  family, and potential customers.  However, it won't succeed if you...