The mission statement is a brief description of the business tactics used to accomplish the vision. It is a simple and concise way to communicate your purpose, focusing on short-term goals and detailing steps as to how the business will achieve its short-term objectives. The mission statement explains how your vision will be accomplished. Follow the below steps to develop your mission statement:
- Brainstorm and outline what your company does and the products/services it provides.
- Describe the ways your company renders products/services to your customers.
- Explain why you do what you do and the purpose of your business.
- Crosswalk your mission statement with the values and vision established to ensure an accurate reflection of the purpose of your business.
- Describe how the business will impact communities, investors, and others, serving as a roadmap to vision fulfillment.
Steps to Create a Mission Statement
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