The vision statement is a decision-making roadmap that aligns with your company’s overall objectives and business strategy. It forges a corporate identity, guiding the actions of the organization. Develop a plan to communicate the company’s vision statement with employees. Without a vision statement, or one that is well-defined, the business risks mission creep and distraction, extending beyond the company’s core competencies.
Use the below steps to create the vision statement for your business:
- Project 5-10 years into the future. This should be a BIG perspective of the desired outcome. Dream big and focus on success!
- Use present tense.
- Be clear using jargon-free language. Being clear, concise, and aspirational forms a mental picture of planned achievements, giving employees a target to aspire to and resulting in a customer-centric focus.
- Align with the business values and goals. As a decision-making roadmap, it should align with your company’s overall objectives and business strategy, forging a corporate identity and guiding the actions of the organization.
- Develop a plan to communicate the company’s vision statement to your employees. Without a vision statement, or one that is well-defined, the business risks mission creep and distraction, extending beyond the company’s core competencies.
Steps to Create a Vision Statement
(Click image to enlarge)
