Creating a Buyer Persona

Creating a Buyer Persona

Obtaining and retaining customers is essential to a successful business.  But where do you find these customers?   Specifically, who is your clientele?  Who could be interested in your product or service? The best way to find answers to these questions is to research...
Marketing Mix – Show Me The Money

Marketing Mix – Show Me The Money

Having a great product or service can be tremendous.  You found a way to create something that will solve a problem or meet a need.  You put in the time, did the research, and tested it on friends,  family, and potential customers.  However, it won’t succeed if...