Buyer Personas
Creating buyer personas is essential to identifying, obtaining and retaining customers. Below are examples of consumer and business buyer personas.
Consumer
Hi, my name is Consumer Chicken Eater. I live in San Dimas, CA, within a 5-mile radius of E. Bonita Ave. and N. San Dimas Ave., zip code 91773. I could be either a male or female, whose ages range from 25 to 80 years old. My race is primarily white or black, but I’m not limited by ethnicity.
I like quick service, easy parking, and friendly staff. But, most importantly, good food.
Number of Contacts Per Household
|
Intersection Radius |
1 Mile |
3 Miles |
5 miles |
|---|---|---|---|
|
N. San Dimas Ave. and E. Bonita Ave. |
4,000 |
30,200 |
87,100 |
Consumer Home IncomeN. San Dimas Ave. and E. Bonita Ave.
1 Mile Radius
3 Mile Radius
5 Mile Radius
Data Source: Data Axle U.S. Consumers/ Lifestyle Database; Ages 25+; 1 Contact Per Household; 1, 3 and 5 Mile radius of Zip Code 91773
Corporate
Hello, I’m Corporate Admin. I’m responsible for ordering lunch and other meals for team meetings, training sessions, leadership pow-wows, and other special events. I’m particular about the ease of ordering, payment options, plus pickup and delivery options.
I routinely get feedback from luncheon attendees. If the reviews are good, I’ll order again.
Number of Businesses
|
Intersection Radius |
1 Mile |
3 Miles |
5 miles |
|---|---|---|---|
|
N. San Dimas Ave. and E. Bonita Ave. |
4,000 |
30,200 |
87,100 |
Data Source: Data Axle U.S. Businesses Database; 1, 3 and 5 Mile radius of Zip Code 91773